Media Resources

Quality patient care is Connecticut Children's primary mission and it is our responsibility to respect the privacy and confidentiality of all patients and families. Corporate Communications handles all media inquiries and has several guidelines in place to safeguard our patients' and families' privacy.

Media Requests

Corporate Communications handles all media requests for Connecticut Children's Medical Center. Members of the media must first contact media relations for patient condition updates and to coordinate an interview with a physician, employee, patient or family.

Monica Buchanan
Director, Corporate Communications
860.837.5701 phone
860.220.2167 pager*

*Please page us for urgent needs and evening or weekend requests only.

Media Guidelines

  • Contact Corporate Communications directly for patient condition updates and to request interviews or information.
  • When referring to Connecticut Children’s Medical Center, use the name in its entirety or shorten it to Connecticut Children’s. Do not use CCMC.
  • For the safety and security of our patients and families, onsite interviews must be coordinated in advance to allow us time to schedule the appropriate staff, patients and families for your story.
  • All reporters and photographers must be escorted by Corporate Communications staff at any Connecticut Children’s inpatient or outpatient locations.
  • Patients, families and medical staff must give written permission by signing a Connecticut Children’s media release form before being photographed, interviewed or filmed.

Release of Patient Information

Under the Health Insurance Portability and Accountability Act (HIPAA), patient condition requests must be made using the patient's first and last name. No information other than a one-word description of the patient's condition may be provided to the media unless Connecticut Children's receives written permission from the patient's parent or legal guardian.

Connecticut Children's follows American Hospital Association (AHA) guidelines regarding HIPAA patient privacy issues. Below are the definitions of the conditions approved by the AHA.

      • Undetermined: Patient is awaiting physician and/or assessment.
      • Good: Vital signs are stable and within normal limits. Patient is conscious and comfortable. Indicators are excellent.
      • Fair: Vital signs are stable and within normal limits. Patient is conscious but may be uncomfortable. Indicators are favorable.
      • Serious: Vital signs may be unstable and not within normal limits. Patient is acutely ill. Indicators are questionable.
      • Critical: Vital signs are unstable and not within normal limits. Patient may not be conscious. Indicators are unfavorable.

According to the AHA, stable should not be used as a condition, nor should it be used in combination with other conditions.

Logo & Brand Standards

Connecticut Children's Medical Center's name and reputation are valuable assets for our organization and it is important to present our brand identity in a planned manner that conveys value, coordination and consistency.

Our Brand Identity Standards Guide is designed to serve as a reference for all who are involved in any phase of development or implementation of any materials and messages that are seen or heard in the marketplaces we serve. The objectives of the guide are to provide an easily applicable set of messaging and graphic standards that will enable Connecticut Children's to:

  • Implement and maintain a cohesive and consistent graphic identity for the entire organization
  • Generate a greater brand awareness and a strong association to a clearly defined set of corporate brand identifiers
  • Differentiate our brand from our competitors

Graphic designers, vendors and other communicators are encouraged to read through Connecticut Children's guidelines completely, including detailed specifications for brand usage.


For additional materials or questions about brand standards as related to marketing and communications initiatives, please contact Connecticut Children's creative services manager, 860.837.5703.


Connecticut Children's Medical Center is a nationally recognized, 187-bed not-for-profit children's hospital serving as the primary teaching hospital for the Department of Pediatrics at the University of Connecticut School of Medicine. Named among the best in the nation in the annual U.S. News & World Report "Best Children's Hospitals" rankings, Connecticut Children's is the only free-standing children's hospital in Connecticut that offers comprehensive, world-class health care to children. Our pediatric services are available at Connecticut Children's Medical Center in Hartford and at Saint Mary's Hospital in Waterbury, with neonatal intensive care units at Hartford Hospital and the University of Connecticut Health Center, along with a state-of-the-art ambulatory surgery center, five specialty care centers and 11 other locations across the state. Connecticut Children's has a medical staff of nearly 1,100 practicing in more than 30 specialties.

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