Logo & Brand Standards

Connecticut Children's Medical Center's name and reputation are valuable assets for our organization and it is important to present our brand identity in a planned manner that conveys value, coordination and consistency.

Our Brand Identity Standards Guide is designed to serve as a reference for all who are involved in any phase of development or implementation of any materials and messages that are seen or heard in the marketplaces we serve. The objectives of the guide are to provide an easily applicable set of messaging and graphic standards that will enable Connecticut Children's to:

  • Implement and maintain a cohesive and consistent graphic identity for the entire organization
  • Generate a greater brand awareness and a strong association to a clearly defined set of corporate brand identifiers
  • Differentiate our brand from our competitors

Graphic designers, vendors and other communicators are encouraged to read through Connecticut Children's guidelines completely, including detailed specifications for brand usage.


Please direct questions about brand standards as related to marketing and communications initiatives to Connecticut Children's creative services manager, 860.837.5703.