Bringing Magic to Children

The Walt Disney Company is delivering comfort and inspiration to children facing serious illness. This commitment dates back to Walt Disney himself, who would visit with children in hospitals, often accompanied by Disney characters and animators.

In 2018, Disney built on this legacy by announcing a $100 million commitment to help reimagine the patient journey in children’s hospitals.

When families have a child facing serious illness, they describe the journey as one where they face moments of high anxiety and stress, and feel alone.

Disney is using the best of its storytelling, beloved characters and creativity to create a more personal and comforting experience for children.

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Using the powerful combination of our beloved characters and legendary creativity, The Walt Disney Company is working with experts in pediatric healthcare to reimagine the patient experience in children’s hospitals around the world – creating a personalized and engaging atmosphere that will inspire young patients and ease the stress of a hospital stay.

Robert Iger, Executive Chairman of The Walt Disney Company

Disney Concepts and Experiences

Disney delivers comfort and inspiration to families with children facing serious illness by reimagining the patient and family experience in children’s hospitals. This program comes to life by providing patients and families with special opportunities for shared experiences, exploration and play.

Exceptional offerings and spaces celebrate the resilient spirit of children everywhere by facilitating moments of comfort, joy, empowerment and choice, as well as the chance to connect with family and beloved Disney friends during each visit.

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Gaze through a magic window for a mesmerizing view into the worlds of beloved stories.
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Visually stunning wall art that draws the imagination into the vibrant worlds of Disney’s storytelling. Unlock augmented reality content using the Disney Team of Heroes app.
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Delightful digital screens that spark to life with favorite characters who deliver fun, animated, inspirational messages.
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Featuring characters from Disney’s beloved stories, these gowns are a comforting alternative to plain hospital gowns — giving patients choice and a sense of the familiar so their hospital stays are less intimidating.
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Filled with fun activities and keepsakes such as room decals, journals, and playing cards, the curated care packages allow children to personalize their hospital rooms.
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Loaded with games, interactive tales, animated character encounters, augmented reality, and more.
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The mobile movie theater delivers an immersive movie experience and creates special moments for patients and families while at the hospital.
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One-of-a-kind program delivering new movies that are still in theaters, as well as other favorites from our Disney library to children’s hospitals.
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Toys, books, and games that provide a bit of joy to the hospital — bringing children and families together.
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Customized training to equip hospital leaders and staff of all levels with personalized knowledge — enhancing the experience for patients and families with exceptional care, compassion, comfort, and connection.
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Pinned to a doctor’s coat or a caretaker’s scrubs, badges with the familiar smiling face of a favorite character gives comfort and encouragement to young patients, and provide connection between the adult, child and family.
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Disney Team of Heroes App

The Disney Team of Heroes app unlocks stories, games and other entertainment offerings on a patient’s mobile device. All of these experiences can be enjoyed throughout the hospital or from the comfort of a patient’s room.

At Connecticut Children’s, the app interacts with special Disney, Pixar, Marvel, and Star Wars murals to bring characters to life.

Learn How