Disney Concepts and Experiences

Disney delivers comfort and inspiration to families with children facing serious illness by reimagining the patient and family experience in children’s hospitals. This program comes to life by providing patients and families with special opportunities for shared experiences, exploration and play.

Exceptional offerings and spaces celebrate the resilient spirit of children everywhere by facilitating moments of comfort, joy, empowerment and choice, as well as the chance to connect with family and beloved Disney friends during each visit.

Magic Windows - Gaze through a magic window for a mesmerizing view into the worlds of beloved stories.	Murals - Visually stunning wall art that draws the imagination into the vibrant worlds of Disney’s storytelling. Unlock augmented reality content using the Disney Team of Heroes app.	Magic Art - Delightful digital screens that spark to life with favorite characters who deliver fun, animated, inspirational messages.
Disney-Themed Starlight Gowns - Featuring characters from Disney’s beloved stories, these gowns are a comforting alternative to plain hospital gowns — giving patients choice and a sense of the familiar so their hospital stays are less intimidating.	Care Packages - Filled with fun activities and keepsakes such as room decals, journals, and playing cards, the curated care packages allow children to personalize their hospital rooms.	Disney Team of Heroes App - Loaded with games, interactive tales, animated character encounters, augmented reality, and more.
Mobile Movie Theater - The mobile movie theater delivers an immersive movie experience and creates special moments for patients and families while at the hospital.	Disney Movie Moments and Disney+ - One-of-a-kind program delivering new movies that are still in theaters, as well as other favorites from our Disney library, to children’s hospitals.	Disney Deliveries - Toys, books, and games that provide a bit of joy to the hospital — bringing children and families together.
Disney Institute Training - Customized training to equip hospital leaders and staff of all levels with personalized knowledge — enhancing the experience for patients and families with exceptional care, compassion, comfort, and connection.	Staff Badges - Pinned to a doctor’s coat or a caretaker’s scrubs, badges with the familiar smiling face of a favorite character gives comfort and encouragement to young patients, and provide connection between the adult, child and family.