Media Resources Quality patient care is Connecticut Children’s primary mission and it is our responsibility to respect the privacy and confidentiality of all patients and families. Corporate Communications handles all media inquiries and has several guidelines in place to safeguard our patients’ and families’ privacy. Media Requests Corporate Communications handles all media requests for Connecticut Children’s. Members of the media must first contact media relations for patient condition updates and to coordinate an interview with a physician, employee, patient or family. Monica Buchanan Senior Director, Strategic Communications 860.837.5701 phone 860.220.2167 pager* *Please page us for urgent needs and evening or weekend requests only. Media Guidelines Contact Community & Media Relations directly for patient condition updates and to request interviews or information. When referring to Connecticut Children’s Medical Center, use the name in its entirety or shorten it to Connecticut Children’s. Do not use CCMC. For the safety and security of our patients and families, onsite interviews must be coordinated in advance to allow us time to schedule the appropriate staff, patients and families for your story. All reporters and photographers must be escorted by Community & Media Relations staff at any Connecticut Children’s inpatient or outpatient locations. Patients, families and medical staff must give written permission by signing a Connecticut Children’s media release form before being photographed, interviewed or filmed. Release of Patient Information Under the Health Insurance Portability and Accountability Act (HIPAA), patient condition requests must be made using the patient’s first and last name. No information other than a one-word description of the patient’s condition may be provided to the media unless Connecticut Children’s receives written permission from the patient’s parent or legal guardian. Connecticut Children’s follows American Hospital Association (AHA) guidelines regarding HIPAA patient privacy issues. Below are the definitions of the conditions approved by the AHA. Undetermined: Patient is awaiting physician and/or assessment. Good: Vital signs are stable and within normal limits. Patient is conscious and comfortable. Indicators are excellent. Fair: Vital signs are stable and within normal limits. Patient is conscious but may be uncomfortable. Indicators are favorable. Serious: Vital signs may be unstable and not within normal limits. Patient is acutely ill. Indicators are questionable. Critical: Vital signs are unstable and not within normal limits. Patient may not be conscious. Indicators are unfavorable. According to the AHA, stable should not be used as a condition, nor should it be used in combination with other conditions. Logo & Brand Standards Connecticut Children’s Medical Center’s name and reputation are valuable assets for our organization and it is important to present our brand identity in a planned manner that conveys value, coordination and consistency. Our Brand Identity Standards Guide is designed to serve as a reference for all who are involved in any phase of development or implementation of any materials and messages that are seen or heard in the marketplaces we serve. The objectives of the guide are to provide an easily applicable set of messaging and graphic standards that will enable Connecticut Children’s to: Implement and maintain a cohesive and consistent graphic identity for the entire organization Generate a greater brand awareness and a strong association to a clearly defined set of corporate brand identifiers Differentiate our brand from our competitors Graphic designers, vendors and other communicators are encouraged to read through Connecticut Children’s guidelines completely, including detailed specifications for brand usage. Logos Full Color (jpg) Black Only (jpg) For additional materials or questions about brand standards as related to marketing and communications initiatives, please contact Connecticut Children’s senior visual designer, 860.837.5703. Boilerplate Connecticut Children’s is the only hospital in Connecticut dedicated exclusively to the care of children and ranked one of the best children’s hospitals in the nation by U.S. News & World Report and a Magnet® designated hospital. Connecticut Children’s provides more than 30 pediatric specialties along with community-based programs to uniquely care for the physical, social, and emotional needs of children. Our team of pediatric experts and care coordinators bring access to breakthrough research, advanced treatments for both rare and common diseases, and innovative health and safety programs to every child. Connecticut Children’s is a not-for-profit organization with a mission to improve access to healthcare for all children through convenient locations, care alliances and partnerships. For more information, visit www.connecticutchildrens.org or connect with us on Facebook at facebook.com/connecticutchildrens and Twitter at twitter.com/ctchildrens.
